Ohhh maaa life. On hearing the news that two of my favourite fun brands were collaborating, i got ridiculously excited awaiting the creations that are too come fro Lazy Oaf and Ragged Priest collaborating. Im loving the promotions and advertising that has been released before the collection launch party, which is in actual fact is today! Im so glad both creative parties have come together; i must must must visit the lazy oaf store!
Ragged Priest have handed over their iconic MOM jeans over for Lazy Oaf to let loose on, including illustration, through badges and other artwork designs and pieces! Both brand maybe a little pricey for my student bank balance, and its not very week i invest into both brands collections, but their promotions and tone of voice used when presenting themselves is something i love!
''Those highwaist hellraisers have been one of our faves for years, so we figured its about time we apply our cartoon prints to their so nineties silhouette…the mom jean. Look out for cats, pizza, bears and banana motifs … yep we’re getting emojional.'' - lazyoaf.com