Fast Moving Consumer Goods Reflection

                                 

Nail varnish along with many other 'Health and Beauty' products falls under the FMCG category; fast moving consumer goods. These are products that as consumers we may necessarily buy more of over the changing seasons than clothes. (Possibly) 

Investigating in stores today we looked at the 'Four Ps' in order to understand what differentiates these similar products from within different brands and classification of product. Price. Product. Place. Promotion. How does a product differs from a value brand to a high end brand? What steers consumers to make a descion in order to purchase a particular product? 

Looking at brand design, packing and colours palettes used in displaying a product, messages and words used and also imagery within stores; we can categorise nail varnish into four sectors; value, mass, middle and high end. Value brands tent to have alot more type embossed on the bottled design, whereas High end brands such as MAC and Chanel have minimal text. These brands can afford beauty campaigns in order to sell and advertise beauty products so may not necessarily need these added sale features, whereas cheaper brand will not have a feature campaign for their products.