It was all about Valentino today! Ben Stiler and Owen Wilson, stars from the fashion based comedy film entitled 'Zoolander' made an appearance down the catwalk today to close the Valentino show and struck the signature 'Zoolander' pose. Genius. In terms of publicity stunts they've played it too safe, for too long! Valentino are recognised for the beautiful couture dresses. But in juxtaposition this stunt is something that will spread brand awareness in an alternative way then exposing just the dresses!
The collection was a mono mix of the Valentino signature red, with a classic black and white to make up the colour palette. Sheer mesh was used to make entire dresses which were flamboyantly structured through the use of layering of the fabric. Big big fan. Bearing in mind the show was on the same day at the Chanel show as part of Paris Fashion Week, it was about time someone did something about Chanel being the talk of the town after Karl Lagerfelds last two shows being mentioned EVERYWHERE. One involving a feminist protest with models charting and holding slogan signs down the catwalk. Valentino had to pull something out of the bag to become most mentioned of the day and i think they succeeded! Oh and Chanel's set design involved a relaxed bar set up… as you might not have heard?
What do you think, Tacky or Tactful? With Love, DOAFSDO, x
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