After intensely researching into our target consumer and the context of our brand we then lead onto the concept. We are working in collaboration with second year graphic design students with a 10 day time scale, in this time we meet for an update on their reflection of our brief and then at the end of the project the graphics students present all executions in response to our brand brief.
It is extremely important that our brief is clear for the students; in response they will hopefully read the brief as we intend and will pitch us with a relevant and successful design and logo ideas that are coherent and work within our brand 'Lavabo'. Above is the brief we put together for the graphics students to have a copy and generate design from follow our consumer, referring to our colour palette and tone of voice and also adhering to the idea and concept.
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