New to me

Markus Lupfer SS15

Can i take one in every colour for festival season please? A friend tagged me in a picture suggesting i would like the holographic buckled raincoat (Which of course,  i did!) so Lupfer is a new discovery for me. Crazy colourful with added detailing that makes the pieces have an extra edge. Ive had a look at the campaign and i have to be honest, i am not a massive fan. I think the garments speak for themselves so i don't think an overcomplicated editorial is always necessary. A VW camper featured in the images which are of course beautiful, but i don't see an explicit concept or correlation between garment and this specific prop. Its fashion i know its all made to look pretty, connecting the dots, what is the story and what is the art director trying to tell us? I'm not quite sure. But garments on point. I want to see more!

DOAFSDO,x 

Richard Nicoll

We will hopefully soon see an improvement on collections from Jacks Wills; Richard Nicoll has taken over being JW new creative art director, whilst contenting with his own successful brand based in London. So from now on what he says goes. Sticking to Jack Wills routes of english heritage, Nicolls explained that he plans to bring back the youthfulness in the clothes, whilst making pieces fun, quirky and individual at the same time. Quirky, not tacky. So I'm excited to see how he gets on working with the brand.

Now, it was actually Nicolls SS15 collection thats caught my attention and gave me something to write about. Holographic. Tinkerbell dress. Were talking a horizontal a-lien dress, that of course lights up. Im still loving anything glittery and holographic and i would say by now that i am very familiar with the current product available for consumers, after looking at shiny stuff for my Visual Awareness module this last semester, and I'm not complaining. This dress is crazy. Would you brave it and bust this out at the next family affair? Perhaps not, but its defiantly something that will get people talking and heads turning! 

'Tinkerbell'

Now I've got a feeling Nicolls Jack Wills collection won't be quite as sparkly and won't glow down the runway, but I'm sure he will take a few risks on this one, and I'm wondering for the first time in many years if there will be something from the brand that might take my fancy! The Preppy days are done.

DOAFSDO, x