Tuesday, 10 February 2015

New to me






Markus Lupfer SS15

Can i take one in every colour for festival season please? A friend tagged me in a picture suggesting i would like the holographic buckled raincoat (Which of course,  i did!) so Lupfer is a new discovery for me. Crazy colourful with added detailing that makes the pieces have an extra edge. Ive had a look at the campaign and i have to be honest, i am not a massive fan. I think the garments speak for themselves so i don't think an overcomplicated editorial is always necessary. A VW camper featured in the images which are of course beautiful, but i don't see an explicit concept or correlation between garment and this specific prop. Its fashion i know its all made to look pretty, connecting the dots, what is the story and what is the art director trying to tell us? I'm not quite sure. But garments on point. I want to see more!





DOAFSDO,x 


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