Next Big Thing

Polyvore has recently created a new application for all android and smart phones, where in which the online creative brand has been translated into a handy service on the go. I believe the brand concept is really engaging and useful for young professionals; hence why i have chosen Polyvore as my new big thing brand. 

 Primary research is very important to oder to support my thoughts that Polyvore is a well suited brand that i can analyse and identify as my best big thing brand. I have asked various people, male and female, on their opinion, regarding concept and brand.  As follows is some of the interesting feedback i received: 

Hi ----, I was just wondering if you could please answer a few questions regarding a social media app from brand Polyvore - Had you heard of Polyvore before University? Did/do you have the app? Is documenting items of clothing online in an archive and combing this with creative collages, something you think is positive in order to shop online? And something you think you would use? Thank you for your time, Chloe Newton

Females:

Ellie: Student: Yes I had heard of Polyvore and used to use it frequently a few years ago. Even though I stopped using it I do believe it is a useful app and I will probably use it again in the future. Thanks

Tara: Student:  Hi Chloe, I have heard of the app before but this is due to me being a fashion student. I don't currently have the app but I think it's a great idea for documenting outfits! I would definitely use it in the future x

Katie: Student: Hi Chloe, I had heard of it before but never really looked into it until recently! I think it's really helpful way of shopping, I know that I always buy things but can never find anything to go with it so it helps create a whole outfit. I think it's also good for inspiration for colour schemes and design ideas. Hope this helped x

Abi: Works in Media – Hello Chloe! I have heard of Polyvore yes, some girls in the office have mentioned it. I think I would use the application now you’ve mentioned it- mainly for creative purposes and arranging moodboards etc. I am often against purchasing online due to sizing, but if it’s a must have I would look into using Polyvore, Yes! Hope your well, x

Males:

James: Student: I would certainly use a service that helped me to develop my style. I find it hard to use rival services of Polyvore such as Asos as their search results do not cater to all my needs. As a tall male (6"2") with a broad stature I feel that I am not given the same search options tall or broader females do. I definitely can not wear the jeans of the average male as they do not fit me. Using the Internet to find clothing provides a worrying wait for it to come in the post whether it will fit or not. Certainly a service that offers me the ability to find clothing that suits me as a male is something I'd be more than happy to use.

Callum: Events Organiser: Hi Chloe, I'm more than happy to help you with your questions. I hadn't heard of Polyvore, although recently my housemate has told me about it. Although I don't have the app, it sounds like a great app for people with a passion for, or even an interest in fashion and/or clothing. The idea of putting together different outfits before buying them is no doubt a great benefit for those (most youngsters these days) choosing to buy clothes online at commonly cheaper prices than down the high street. Although I don't see myself as a target consumer for polyvore, I have no doubt in saying that it would be very beneficial for its target market and I can see the mass potential for such an app. I hope this helps! Any further questions, I would be more than happy to help. Thanks,

Callum Carew

I will now take this research further, look into the brand concept and development of Polyvore in society today, to support my thought thats this particular service and brand could perhaps become the next big thing. Also looking at exhausting statistics and other competitors.