Stolen Inspiration Palette

Above are three images taken from a lecture from Michelle that i found really appealing and inspiring. Within the visual awareness module we have been experimenting a lot with photoshop and learning new skills and software within these programmes, but i think its important to not forget the beauty within physical mood boards and not just mood boards of edits created on Photoshop or Indesign. I love texture and things that are tangible and art that you can touch, feel and appreciate. I believe this is really relevant for our brand as we are a brand that cares for your delicates and fabrics in the terms of a washing collection. As development and a post production idea i have experimented with media media and working materials into imagery; hence why i really like these two sets of imagery and believe they are really good examples of combining image and mixed media within work.

This is a piece of imagery stolen from one of Tims lectures when looking ar various ways in which you can alter imagery in post production.

Back exploring Notts!

What a beaut little weekend to be spent back in Nottingham. Catch ups and exploring places we haven't yet had time to do. Looking at perfume advertisements for our next module we were hunting down a few independent fashion magazines to add to the forever on growing collections. We visited 'Ideas on Paper' which is located in Cobden Cambers just off of the lace market. This was an adorable little hideaway and the first time I've visited IOP, the gentleman who owns the store was also really helpful and was happy for us to have a browse and flip through various magazines. 

In Cobden Chambers the pastel painted walls were adorable, it felt like id just walked down a little side street in Salcombe or a shabby chic hideaway you'd find in Devon or Cornwall. I got Tara right in there matching with her pastel coat; what a colour palette! 

Attention to detail even the bin was painted! This shirt is one of my favourtiest items at the moment, purchased from H&M in Times Square, New York, I'm happy i haven't spotted it in an English H&M store yet, but Shhh! It literally a chiffon black see through shirt that carries on so its super long and from the thigh down its divided into panels; feeling like some sort of superhero as it trails behind in the wind, its the comfiest chilled shirt ever!

"Don't let the bed bugs bite!'

People watching in the nicest little cafe in the Lace Market. Hartleys sells the worlds nicest smoothies, which made a super nice change from coffee, considering the amount i consume at Uni. 

Finally, i am a little bit blonder! Long awaited but when i popped home during reading week i got my hair did, which has been long overdue. I am blonde again! Because its been done so well it looks really natural but I'm comparison to how dark the roots were it was much needed, a little bit of violet shampoo here and there to lighten it up will also work wonders- credit to Jess Cooper! :)

Happy Weekend. With Love, DOAFSDO, x

New York - DAY ONE

I’m sat here writing this from our apparently haunted, but perfect Hotel in regards to warmth and location. Don’t get me wrong, the décor is a little dated with a colour palette of beige and magnolia, the horizontal stripped wallpaper and the lift is a little cranky; but I personally didn’t come to New York to sit in the hotel, I came to adventure and my god did we do that on our first day!

Up bright early the sight of slow falling snow outside our room got me ridiculously excited to visit Times Square! On route we stopped off at Victoria’s Secret just off of Times Square and I thought the VM at Birmingham’s new store was extravagant! If the walls weren’t streaming videos of the most recent 2015 VS show of the angels strutting alongside Taylor Swift, they were pink and decorated with immaculate pictures of the Angels. Tables that displayed underwear garments were guarded by an angel mannequin that’s wings were beautifully embroided to match the underwear in which being displayed. Birmingham hasn’t got shit on New York!

Times Square was pretty as I imagined, similar to London’s Leicester Square but on a completely different scale; like most things in America everything was bigger, much bigger and much better! After being engulfed by all the lights for sometime we decided to take a wonder in Sephora; the best make up store ive ever stepped foot in! Of course as expected, a group of girls in the best make-up store in New York City, we all got a little lost and went crazy! The more glitter the better!

Next on the list was a visit to The Museum of FIT, the Fashion and Textile History Gallery. ‘Faking it’ was the exhibition. Looking at originals, copies and counterfeit garments from the famous Coco Chanel classic suit and recent copies of Jeremy Scotts play on the Golden Arches for Moschino. Scott asked the marketing department at McDonalds for their approval to use their iconic logo within his worked and they approved. Since 2013 the Moschino collection has been seen everywhere as well as the idea of consumerism alongside super brand names. High End advertisement for McDonalds; they be silly not too!

Wendy Williams is an America Gossip Queen! Being on her show was something else. Firstly we got approached outside FIT and were persuaded to become a part of the audience. Being compacted single file into an industrial sized lift that felt as if we were about to take part in some sort of ‘Hunger Games’ style fight for survival programme we were all some what.. Shitting ourselves! Walking through backstage doors to loud pumping music bright lights and an array of disco walls got us a little more excited, but still apprehensive, Donny Willaburg and his recently wedded wife were on the show; chatting about their not so public wedding where in which around only 100 people attended, not to mentioned the thousands who witnessed them say ‘I do’ on their reality TV show, not too public ay! All in all the experience was ridiculous and so interesting how the producer took part in order to make us getting crazy loud, expressive and respond to the guests that featured on the show.

After hours of being sat in the spotlight we headed for ‘Five Guys’, which was better than any McDonalds, I’ve ever had. Next stop Fifth Avenue for a bit of luxury window shopping looking at the last of the Christmas visual merchandising from Bergdorf Goodman’s, Tiffany and Louis Vuittion ect!

The highlight of the day for me was our trip up to the top of the Rockafeller center. I was ridiculously excited to see the Rockafeller Christmas Tree, which was featured on Home Alone; I think everywhere we explored on this trip I referred to Home Alone… KEVIN! The noise was solitude and so peaceful, I almost shed a tear to how beautiful the view was among thousands of lights you could see from all over it just amazed me that their were millions going about their day in one view and all you could hear was silence.  Ridiculous.

New York, Can i Stay? 

- With Love, DOAFDO, x

Mirror Mirror on the Wall..

#mirror #mirroring #metallics #postproduction #editing

Post production is increasingly popular in regards to fashion photography, advertising and editorial. Software developed rapidly over the last few years; programs such as photoshop are used on a daily basis working in the fashion industry but also graphics and advertising agencies. Photoshop is used in fashion to create the idea of mockery and romanticism in advertising. Using a few easy editing tools i have used my own images based on development on my 'Metallic Moodboard' images.

#left #positioning #seguins # metallics #mirror #postproduction  

#mirror #manisharora #inpiration #bollywood #metallic #sequins

This final edit is my favourite. As i am focusing on Indian designer Manish Arora for my 'Metallic Brandboard'. So i thought when editing potential pictures from my mood board i wanted to incorporate the ideas of Indian sculpture and architecture into the work. I believe if Manish Arora were to re-establish his collection he could look at the structure and pattern within indian architecture for inspiration. 

Next Big Thing

Polyvore has recently created a new application for all android and smart phones, where in which the online creative brand has been translated into a handy service on the go. I believe the brand concept is really engaging and useful for young professionals; hence why i have chosen Polyvore as my new big thing brand. 

 Primary research is very important to oder to support my thoughts that Polyvore is a well suited brand that i can analyse and identify as my best big thing brand. I have asked various people, male and female, on their opinion, regarding concept and brand.  As follows is some of the interesting feedback i received: 

Hi ----, I was just wondering if you could please answer a few questions regarding a social media app from brand Polyvore - Had you heard of Polyvore before University? Did/do you have the app? Is documenting items of clothing online in an archive and combing this with creative collages, something you think is positive in order to shop online? And something you think you would use? Thank you for your time, Chloe Newton

Females:

Ellie: Student: Yes I had heard of Polyvore and used to use it frequently a few years ago. Even though I stopped using it I do believe it is a useful app and I will probably use it again in the future. Thanks

Tara: Student:  Hi Chloe, I have heard of the app before but this is due to me being a fashion student. I don't currently have the app but I think it's a great idea for documenting outfits! I would definitely use it in the future x

Katie: Student: Hi Chloe, I had heard of it before but never really looked into it until recently! I think it's really helpful way of shopping, I know that I always buy things but can never find anything to go with it so it helps create a whole outfit. I think it's also good for inspiration for colour schemes and design ideas. Hope this helped x

Abi: Works in Media – Hello Chloe! I have heard of Polyvore yes, some girls in the office have mentioned it. I think I would use the application now you’ve mentioned it- mainly for creative purposes and arranging moodboards etc. I am often against purchasing online due to sizing, but if it’s a must have I would look into using Polyvore, Yes! Hope your well, x

Males:

James: Student: I would certainly use a service that helped me to develop my style. I find it hard to use rival services of Polyvore such as Asos as their search results do not cater to all my needs. As a tall male (6"2") with a broad stature I feel that I am not given the same search options tall or broader females do. I definitely can not wear the jeans of the average male as they do not fit me. Using the Internet to find clothing provides a worrying wait for it to come in the post whether it will fit or not. Certainly a service that offers me the ability to find clothing that suits me as a male is something I'd be more than happy to use.

Callum: Events Organiser: Hi Chloe, I'm more than happy to help you with your questions. I hadn't heard of Polyvore, although recently my housemate has told me about it. Although I don't have the app, it sounds like a great app for people with a passion for, or even an interest in fashion and/or clothing. The idea of putting together different outfits before buying them is no doubt a great benefit for those (most youngsters these days) choosing to buy clothes online at commonly cheaper prices than down the high street. Although I don't see myself as a target consumer for polyvore, I have no doubt in saying that it would be very beneficial for its target market and I can see the mass potential for such an app. I hope this helps! Any further questions, I would be more than happy to help. Thanks,

Callum Carew

I will now take this research further, look into the brand concept and development of Polyvore in society today, to support my thought thats this particular service and brand could perhaps become the next big thing. Also looking at exhausting statistics and other competitors.